Rally continues to grow

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Buckle those boots and polish the leather. The annual Four Corners Motorcycle Rally made its grand return to La Plata County Aug. 29 to Sept. 1, settling the festivities on the Southern Ute Reservation for bikers travelling far and wide from all over the states. This year’s rally brought in a number of events, including the popular attractions of tattoo contests, biker bull riding, and the infamous burnout pit. Labor Day weekend in La Plata County could not have been more lively thanks to the thunderous roars from the hundreds of bikes and riders.
Hanley Frost prepares the opening blessing of the bikes on Friday, Aug. 29, officially kicking off the Four Corners Motorcycle Rally.
Neda Chackee gets a full handle on a sizable Grand-Am Spyder.
A rider poses with his motorcycle as the Loudest Engine Contest is about to take place.
Bikers from all over showcased their colorful and detailed engines.
The rally offered different booths for attendees, including tents that offer motorcycle customizations.
Leonard Guevara poses with his Cam-Am Spyder.
The Four Corners Motorcycle Rally offered guests a wide number of food and refreshments throughout the warm weekend.
Kurt Radford reigns victorious as the top biker of the burnout pit, Saturday, Aug. 30 at the Four Corners Motorcycle Rally.
Gabriela Garcia gets ready to rush through her first zip-lining experience.
The zip-line brought a thrill-seeking experience for attendees looking for an adventure. Groups of all ages were given a ride all across the rally fairgrounds.
Laurie Monte-Watts (right) steps up to the podium during the arm wrestling tournament Saturday, Aug. 30 at the Four Corners Motorcycle Rally. Monte-Watts ended up placing 2nd in the overall tournament.
A biker baby poses before the Biker Baby Contest.
Carol Salazar smiles with baby contestant, Marcos. The contest involved a number of toddlers competing for the best biker uniform.
Shirelle Garcia smiles with her family during the Biker Baby Contest.
Bridgette Gallegos from Bloomfield, New Mexico smiles for a photo while sporting colorful attire.
A number of details and designs attracted many during the motorcycle showcase.
Attendees take a gander at the large display of colorful motorcycles.
Hundreds of people showed up to watch this years most anticipated event, ‘Extreme Midget Wrestling,’ at the Four Corners Motorcycle Rally Sunday, Aug. 31.
Jumping off the ropes of the ring, was only one of the stunts that was performed at the Extreme Midget Wrestling event Sunday, Aug. 31 at the Sky Ute Casino Pavilion at the Fairgrounds.
The Four Corners Motorcycle Rally parade brought in a number of riders who dressed in various biker regalia.
The Four Corners Motorcycle Rally parade came to Durango, Colorado with full force as people came to experience the activities.
A biker rides his flaming Harley Davidson during the rally parade.
The parade featured riders of all ages showing off their motorcycles to everyone.
Benji Wilson from Sacramento, California was one of the featured artists as part of the rally's tattoo parlor.
Ron Whitaker from Ft. Worth, Texas smiles as he gets new ink in the rally’s tattoo parlor.
The Tattoo Contest allowed participants to showcase their colorful works of body art as they compete for the top prize.
Miguel Stubbs was the first place winner of the Tattoo Contest for his work of art.
Hartless performs a rocking set on the Sky Ute Casino Resort outdoor stage, Saturday, Aug. 30.
Chris Romain of Dallas, TX cheers after his key started up the Harley Davidson Dyna Low Rider at the Four Corners Motorcyle Rally, late Sunday, Aug. 31. Romain was one of ten people to receive a bike key during the rally.
Kids of all ages joined in on Mutton Busting fun at the Four Corners Motorcycle Rally it was held on Saturday, Aug. 30. The event was only one of many events targeted towards children.
Biker Bull Riding was again a popular event at this year’s Four Corners Motorcycle Rally, with approximately 15 bikers wanting the thrill of the action. The spectators cheered them on, but most of them didn’t make the eight-second count.
The Four Corners Motorcycle rally closed on Monday, Sept. 1 after drawing in great numbers.
Damon Toledo | The Southern Ute Drum
Damon Toledo | The Southern Ute Drum
Damon Toledo | The Southern Ute Drum
Damon Toledo | The Southern Ute Drum
Damon Toledo | The Southern Ute Drum
Damon Toledo | The Southern Ute Drum
Damon Toledo | The Southern Ute Drum
Damon Toledo | The Southern Ute Drum
Damon Toledo | The Southern Ute Drum
Damon Toledo | The Southern Ute Drum
Damon Toledo | The Southern Ute Drum
Sacha Smith | The Southern Ute Drum
Damon Toledo | The Southern Ute Drum
Damon Toledo | The Southern Ute Drum
Damon Toledo | The Southern Ute Drum
Damon Toledo | The Southern Ute Drum
Damon Toledo | The Southern Ute Drum
Damon Toledo | The Southern Ute Drum
Trennie Collins | The Southern Ute Drum
Trennie Collins | The Southern Ute Drum
Trennie Collins | The Southern Ute Drum
Trennie Collins | The Southern Ute Drum
Damon Toledo | The Southern Ute Drum
Damon Toledo | The Southern Ute Drum
Damon Toledo | The Southern Ute Drum
Damon Toledo | The Southern Ute Drum
Damon Toledo | The Southern Ute Drum
Damon Toledo | The Southern Ute Drum
Damon Toledo | The Southern Ute Drum
Damon Toledo | The Southern Ute Drum
Damon Toledo | The Southern Ute Drum
Sacha Smith | The Southern Ute Drum
Sacha Smith | The Southern Ute Drum
Trennie Collins | The Southern Ute Drum
Trennie Collins | The Southern Ute Drum
Trennie Collins | The Southern Ute Drum
Damon Toledo | The Southern Ute Drum
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The Four Corners Motorcycle Rally’s gate attendance is up and it’s an overall bigger event, according to Fairgrounds Coordinator and member of the Ignacio Chamber Events LLC, Mel Silva.

Bikers and spectators from all over the country flooded the town of Ignacio to take part in the annual Four Corners Motorcycle Rally Aug. 29-31.

“From last year to this year the attendance really showed.” Silva said. “Last year, we didn’t have enough people for more than one [event] going on, and this year we did … it just felt like a bigger event.”

Silva attributes the increase in attendance to a new approach in advertising, and the closing of a competitors rally.

“We did a lot more online advertising with Google and Facebook, where last year we hardly did any,” he said. “Instead of full page ads in publications; we did smaller ads.”

Online advertising allowed the target demographic to be reached more accurately, Silva said. Ads in publications were still important, but were scaled back to allow money to be spent on more precise advertising.

Another big factor in attendance can be attributed to The Sugar Pine Motorcycle Rally in Mancos going out of business; Silva believes a lot of their bikers came to Four Corners instead.

Locally, the rally was advertised as an event for everyone, not just those with motorcycles; playing up the music and other events really helped gain local participation, he said.

“It’s just a bigger event, and whenever it’s a bigger event people are more interested,” he said.

No official numbers are in yet, but Silva believes the rally is on its way to getting back to what it used to be.

“I think we are on a 30 percent path, we can grow this thing by 30 percent for the next several years till the time we feel it’s enough, and the facility can’t handle anymore people,” he said.

Silva said feedback was very positive.

“There’s virtually no negative stuff out there against the rally anymore,” he said. “I literally had hundreds of people come up to me and say thank you … and that they’d be back next year.”

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