Fletcher’s Florals blossoms under new ownership 

When Southern Ute tribal member Rylie Jaramillo and her husband Joseph moved their family from West Texas to Georgetown last September, they knew they wanted to put down roots in a community that felt more grounded than the hustle and bustle of Austin. “We just liked this area a little bit better,” Jaramillo said. “It felt right for raising our two kids and building a life.” This summer, the couple took a leap of faith and purchased Fletcher’s Florals, officially closing on July 1. For Jaramillo, originally from Colorado, the transition into the floral business has been both unexpected and rewarding. 

“I’ve always been a creative person,” she explained. “I love painting, crafting and anything artistic. When the opportunity with Fletcher’s came along, it just felt like a perfect fit. We didn’t have prior floral experience, but we were excited to learn.” 

In just a few short months under Jaramillo’s ownership, Fletcher’s Florals has already made its mark – earning the title of Best Florist in the 2025 Best of Liberty Hill program. “I’m so honored,” Jaramillo said. “It goes to show that even though we’re under new ownership, the community has continued to show incredible support for Fletcher’s Florals.” 

Since stepping into ownership, Jaramillo admits the floral design aspect has been her biggest challenge – but also her greatest inspiration. “The hardest part has been learning flowers and floral design, while also trying to bring fresh new ideas into the shop,” she said. One of her most successful new ventures has been “grab-and-go bundles,” easy pre-made arrangements designed for convenience. “Not everyone wants to drive into Cedar Park or Austin for flowers,” Jaramillo said. “These quick bundles give people in Liberty Hill an option close to home.” 

This fall, Jaramillo hosted flower bar events for both high schools’ homecoming dances, and the community response exceeded her expectations. “I had this feeling I needed to buy extra flowers the night before,” she said of the first event. “The next morning, girls were lined up outside my shop before we even opened. It was nonstop all day – 25 girls showed up. The parents were so appreciative, and it turned into this really memorable, pinch-me moment. I never expected it to blow up like that.” Jaramillo has her eyes set on more ways to bring people together. Fletcher’s Florals hosted a floral workshop in October at Thirsty Mule Winery, complete with bouquet-making and a glass of wine. “It’s just a fun little night out,” she said. “People get to learn something new and leave with a beautiful arrangement.” 

Inside the shop, Jaramillo is also expanding beyond flowers. Fletcher’s Florals now offers candles from local makers, handmade pottery, cards, home décor, chocolates and seasonal items like wreaths and poinsettias. “We really want to be that one-stop shop for flowers and gifts,” she said. Another early success has been the launch of floral subscriptions. Customers can choose weekly, bi-weekly or monthly flower deliveries or pickups. “A lot of husbands come in every week, or businesses order for their reception areas,” Jaramillo said. 

Currently a one-woman operation, Jaramillo hopes to hire part-time help before the holiday rush. But no matter how the business grows, her vision remains rooted in Liberty Hill’s small-town spirit. 

“Our core value is really about serving the community,” she said. “Whether it’s creating a flower bar for the high school or stocking last-minute gifts, so people don’t have to drive across town – we want to be here for Liberty Hill.” 

When asked what advice she’d give to aspiring entrepreneurs, Jaramillo doesn’t hesitate. “Go for it,” she said. “Believe in yourself. Some days are slow and other days you’re working until 8 p.m. because you can’t keep up. But the support from this community has been incredible – taking this leap has been so worth it.” 

For more information, visit Fletcher’s Florals online at fletchers-florals.square.site.