GameCo LLC, the inventor of Video Game Gambling™ and pioneer of the new casino experience designed to attract and monetize Gen X, Millennial, and Gen Z players at retail and digital casinos, recently announced a new partnership with US Bookmaking, a Las Vegas-based sports betting solutions company. This partnership will launch the first-ever dedicated esports sportsbook in the United States and will be available digitally at Sky Ute Casino Resort for all players in Colorado. Leveraging its partnerships with Askott Entertainment, GRID, and 10Star, GameCo’s fully integrated esports betting solution will provide the first U.S. esports book to offer 24/7 in-play wagering.
GameCo’s turnkey full-service esports betting offering, which launched recently under the iGameCo brand, provides casinos with a low cost, low risk, and flexible plug-and-play solution that integrates a betting platform, data and video streaming services, as well as odds making and risk management. The agreement with US Bookmaking and Sky Ute Casino Resort marks GameCo’s first deployment of the comprehensive solution, which combines Askott Entertainment’s Chameleon platform, GRID data and streaming services, and 10Star trading services. GameCo’s partnership with US Bookmaking will be available to all Colorado residents and visitors in the state online through computer, mobile, and interactive devices.
This first-ever dedicated esports book leverages the extensive experience in esports wagering from 10Star, who will provide the odds and trading feed which includes both pre-match and in-play wagering. Chameleon, the online and mobile wagering platform from Askott Entertainment, a subsidiary of FansUnite (CSE: FANS, OTC: FUNFF), will supply the wagering system and will connect with Play+ from Sightline Payments to provide consumers a cashless and secure mobile funding solution for gaming.
Leading data platform GRID will provide official and exclusive real-time data, live match streaming and viewing widgets, player engagement tools, and social cards. The entire program will be overseen by the Esports Integrity Commission (ESIC) to ensure the integrity of all wagering activities. Collectively, the offering from GameCo represents the most comprehensive and innovative esports betting solution possible.
“Esports mobile betting has always been on the horizon and now the Sky Ute Casino Resort is excited to enter the arena. In conjunction with Sky Ute Casino’s service providers, U.S. Bookmaking, and GameCo, Sky Ute selected these associates to provide a unique customer experience that will infuse the world of esports with the excitement of the casino industry,” said Travis Garlick, Assistant General Manager for Sky Ute Casino.
“US Bookmaking has been investigating entry to the esports wagering market for over three years. GameCo brings all the pieces necessary together to finally make an esports product the most comprehensive of any we have seen. We look forward to bringing this new product to Sky Ute [Casino] and the people of Colorado,” said John Salerno, Director of Operations for US Bookmaking.
“GameCo is proud to work with US Bookmaking and Sky Ute to continue moving the industry forward by providing the first-ever dedicated esports book in the US,” said Blaine Graboyes, co-founder and CEO of GameCo. “We are thrilled to provide a comprehensive solution that enhances the esports betting industry for our Colorado players wherever and whenever they want to play, and we’re looking forward to bringing these kinds of innovations to additional US markets soon.”